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Shantelle Nagarajan
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Bepanthen launches virtual store on Amazon KSA

Shantelle Nagarajan
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Bayer has launched a virtual store in KSA in partnership with PiWheel and Amazon for its Bepanthen range in an effort to redefine e-commerce in the region.

BepanthenThe Bepanthen Virtual Store on Amazon KSA

Bayer, a global leader in life sciences and healthcare has launched what it claims is the ‘first of its kind’ virtual store on Amazon KSA, providing consumers in Saudi Arabia with easier access to its trusted Bepanthen range.

This launch was made possible through Bayer’s collaboration with PiWheel, its e-commerce intelligence partner, and Amazon, bringing together expertise in retail media, digital strategy, and content optimisation to deliver an unparalleled online shopping experience.

“We’re thrilled to support Bayer in achieving this market-first milestone,” said Jackie Kalwani, Director Media and Growth at PiWheel. “By combining innovative content strategies, retail media expertise,


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Tags:AmazonBayerBepanthenE-commerceJackie KalwaniPiWheelSaudiFocusvirtual store
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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