UAE-based energy solutions provider and cable manufacturers Ducab has launched a new campaign during Ramadan, in collaboration with Press Play Productions, which takes the emotional route to showcase how people often overlook the value of essential products that power the most meaningful memories in their lives.
Ducab Group – which has two main divisions, namely Ducab Cables businesss and Ducab Metals business with six factories across Dubai and Abu Dhabi – often operates in the business-to-business (B2B) sector in the Middle East, within which creative advertising and narrative-based brand positioning are minimal.
To break the mould, Ducab’s latest campaign – which was broadcast
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