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posted on Mar. 04, 2025 at 9:30 amMar 4, 2025

Saudi Pro League partners with Footballco to launch Yalla SPL Show for Gen Zs

posted on Mar. 04, 2025 at 9:30 amMar 4, 2025

Footballco and Saudi Pro League's English language monthly show will be presented by the Barra Bruvvas – a pair of young football content creators from London of Middle Eastern heritage – published on Goal's YouTube channel.

Footballco Saudi Pro League Yalla SPL Show Goal YouTube

Footballco has partnered with the Saudi Pro League to launch Yalla SPL Show, a new English language show for Gen Z audiences. The new show will highlight the best goals, moments and stories from Saudi Arabia’s premier football league and will be published on Goal’s global YouTube channel, which has a combined following of more than 40 million fans.
Yalla SPL Show will be a monthly show published on Goal’s global YouTube channel with show highlights shared across the brand’s global English language social accounts on Instagram, TikTok, Facebook and YouTube Shorts, which in December 2024 generated 335 million video views.
The show has the same high energy and entertainment-first approach a

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Tags:Andy Jackson Barra Bruvvas Footballco Gen Z Goal KSA Mohammed Basrawi Saudi Arabia Saudi Pro League Yalla SPL Show

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.