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posted on Feb. 28, 2025 at 12:40 pmMar 3, 2025

Ramadan marketing on LinkedIn – what you need to know

posted on Feb. 28, 2025 at 12:40 pmMar 3, 2025

Sumea Social's Svenja Maltzahn on how to leverage LinkedIn culturally sensitively with the right success metrics focused on building brand trust through human content, community and connection during Ramadan.

Ramadan is about to start, and every year marketers get the same question: Should we adjust our LinkedIn strategy? The short answer? Yes. But not in the way you might think.

Some brands hesitate to post on LinkedIn during Ramadan, unsure of what works. But engagement actually soars during this time.

If done right. The key is to show up with intention, be human, and foster real relationships. It’s not about pushing services. It’s about human content, community and connection.
Why does LinkedIn engagement spike during Ramadan?
Source: LinkedIn, 2025

LinkedIn’s data shows that brands in MENA are becoming mo

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Tags:authenticity Brand branding community connection content management content performance content strategy engagements Human human content intention LinkedIn Loyalty marketing personal branding Ramadan Ramadan posts real relationships unique views

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.