“Not everything we see is as it seems—perspectives shape our understanding.” This was the core message behind Blu Pizzeria’s latest social campaign, developed in partnership with Untitled Co.
Launched across Instagram and TikTok, the social media campaign aimed to drive brand awareness and sales conversions and strengthen customer loyalty and retention.
“The overarching brand message centred on challenging perceptions,” says Aisha Al Tamimi, Founder & CEO of Untitled Co. “The primary inspiration behind the Blu Pizzeria campaign was the brand’s evolution and its expansion across multiple locations. With the rebranding process in motion, we sought to craft a visually compelling, nar
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