In a world dominated by data-driven marketing and hyper-targeted ads, Babyshop has chosen a different path — one paved with charm, character and a healthy dose of nostalgia.
The children’s retail brand has launched a delightful new campaign – in collaboration with Leo Burnett, brought to life by Feel Productions, with Cannes-winning filmmaker Trevor McMahan at the helm.
The campaign is now live across Babyshop platforms, on TV, and across digital channels. Dive in, and maybe, just maybe, you’ll find yourself smiling the way you did when ads were more than just a call to action — they were moments of joy.
The campaign brings the brand’s price p
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
