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Game of drones: why have winged robots yet to hit the marketing mainstream?

It was during Ramadan last year when a fleet of tiny ‘angels’ appeared in the sky to shower goodwill and gifts upon some of Beirut’s most impoverished people. Meanwhile, around the same time in Mexico, Latino smoothie Enrique Iglesias unintentionally unleashed his own shower, which unfortunately happened to be made of his blood, when a concert stunt went horrifyingly wrong. Two vastly different incidents separated by thousands of miles, but yet linked by the same thing: those tiny flying robots we’ve both fondly and ominously come to know as drones.

Yet the word has been flying around for some time now: they made a big splash at Cannes in 2014 when Twitter launched its @Dronie ac


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