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Al-Futtaim IKEA campaign shows love that stands the test of time

Al-Futtaim IKEA UAE's GM of Marketing Carla Klumpenaar spoke to Campaign Middle East about "a Valentine's Day campaign that resonated with everyone, not just couples" celebrating "love for furniture that make a house a home."

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

In case you missed it, Al-Futtaim IKEA and Memac Ogilvy shared a heart-warming campaign showcasing how IKEA furniture stands the test of time, proving that love isn’t just for people, but also for the furniture that witnesses every chapter of our lives.

For Valentine’s Day Al-Futtaim IKEA launched a campaign highlighting how furniture from our first affordable apartments to our family homes, are designed to last, offering the same comfort, style, and durability as life’s big transitions unfold.

The campaign highlights iconic brand products, such as the Billy Bookcase, Bodbyn Drawer Front and Pax Wardrobe, that have been there for customers through single-hood, all the way to starting families


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.