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Anup Oommen
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ES Sport rebrands, appoints H.E. Sheikh Mohamed bin Saif Al Nahyan as Chairman

Anup Oommen
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In line with the rebrand and its expanded operations, ES Sport has opened a new office in Abu Dhabi and has introduced new services including sponsorships, brand partnerships and proprietary flagship events across the UAE.

From left, Alan Holt, Group Managing Director; H.E. Sheikh Mohamed bin Saif Al Nahyan, Chairman; and Paul McSorley, Group Financial Director, ES Sport.From left, Alan Holt, Group Managing Director; H.E. Sheikh Mohamed bin Saif Al Nahyan, Chairman; and Paul McSorley, Group Financial Director, ES Sport.

Sports tourism agency ES Sport has rebranded to a new identity and has appointed H.E. Sheikh Mohamed bin Saif Al Nahyan as its chairman, to help drive sports tourism to the UAE.

In line with the rebrand, the company has expanded its operations to Abu Dhabi with a new office and introduced new services including sponsorships, brand partnerships and proprietary flagship events across the UAE.

Previously known as Expat Sport, the new name ES Sport, which stands for Experiences & Sponsorship in Sport, reflects the company’s fast-growing, broader audience beyond expatriates and more premium hospitality offerings focused on inbound and outbound sports tourism experiences.

H.E. Sheikh Moh


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Tags:Abu Dhabiaccommodationbrand partnershipsES SportEtharaExperiencesExperiences & Sponsorshiphospitalityproprietary flagshipSheikh Mohamed bin Saif Al Nahyansponsorshipssportticketing
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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