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posted on Feb. 19, 2025 at 8:30 amFeb 19, 2025

Icons of Porsche: the art of evolution

posted on Feb. 19, 2025 at 8:30 amFeb 19, 2025

MCH Global's Senka Music says that Icons of Porsche wasn't just an event for Porsche owners; it was a cultural moment for the Middle East.

When Icons of Porsche debuted in 2021, it set out to reconnect the classic car community through a celebration of legacy, passion, and shared experiences. By 2024, the festival had evolved into an icon of the region’s experiential landscape, with its fourth edition depicting the delicate balance between honoring tradition and embracing change.
For those of us shaping this journey, it wasn’t just about organizing a festival – it was about reimagining an institution while preserving its essence.
At its core, Icons of Porsche 2024 represented a symbolic “crossroads” – a meeting point between past glory and f

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Tags:experiential marketing heritage Icons of Porsche immersive innovation MCH global Porsche Senka Music

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.