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Industry Snapshot: Stay relevant by being curious

In this Industry Snapshot, Imfluence's Mike Alnaji writes on the top learnings from 2024 that his team will adopt for the year ahead.

Mike Alnaji. Chief Executive Officer, Imfluence

Imfluence’s Mike Alnaji shares his learnings from 2024 and what his team plans on implementing as best practices for the year ahead in this Industry Snapshot.
What are the top lessons from 2024 that we’re taking into 2025?
If anything, 2024 has proven to me personally a value that I’ve always struggled with finding as an employee in most workplaces: being valued over the bottom line. In 2024, we’ve doubled down on our ‘People First’ value at Imfluence, and it’s been rewarded through higher employee retention rates, higher customer satisfaction, and an increase in revenue.
We’ve seen firsthand the impact of leading with purpose over profit. It’s a principle often talked about in


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.