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Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

Hilton and STA partner to create engaging visual content that showcases the range of attractions visitors can explore in the Kingdom.

HiltonThe campaign showcases the various explorative journeys travellers can embark on in Saudi, suggesting Hilton as a top choice for their stay.

To bring awareness to the beauty of Saudi Arabia to travellers across the globe, Hilton has partnered with the Saudi Tourism Authority to depict the Kingdom through a large library of destination content.

The campaign aims to serve as a window that immerses visitors in Saudi experiences before their arrival. It brings to life the Kingdom’s must-visit hotspots and dives into the heart of its welcoming cities. From the spiritual significance of its holy cities to the historical treasures of Diriyah, the visuals depict stunning captures of the experiences tourists can witness in Saudi Arabia.

“Saudi Arabia is a unique destination experiencing unparalleled growth in terms of new locations


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.