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Shantelle Nagarajan
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Mastercard plates ‘Dishes With a Side of Wonder’ in Kuwait

Shantelle Nagarajan
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Mastercard spotlights the homegrown culinary scene in Kuwait through a partnership with Chef Khaled Al Baker and young local talent.

Mastercard has collaborated with Kuwaiti chef Khaled Al Baker on a four-episode docuseries where he teams up with aspiring young chefs to bring their imaginative dishes to life.

Titled Dishes Served with a Side of Wonder, Mastercard’s new campaign aims to build experiences that go beyond transactions and turn everyday moments into something memorable.

“Food has a unique ability to bring people together and tell a story,” said Erdem Çakar, country manager, Qatar and Kuwait, Mastercard. “At Mastercard, we’re always looking for new ways to enrich our cardholders’ lives, helping them connect with what they love.”

https://www.youtube.com/watch?v=alFk5TkFdbo&embeds_ref


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Tags:Chef Khaled Al BakerDishes Served with a Side of WonderErdem ÇakarKuwaitMasterCardThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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