Naif Alrajhi Investment, a Saudi Arabian investment group, has launched the Kingdom’s first global media representation services company through its outdoor media subsidiary Phi Advertising and in a strategic partnership with Skyscale Media.
Through this establishment, Saudi brands and entities will now have access to global media expertise and solutions, helping them reach global audiences through exclusive partnerships with some of the world’s most prestigious media outlets.
The initial media partnerships cover various content streams across travel, lifestyle, news, sports, entertainment and streaming segments. Global media partners currently include Conde Nast, NBCUniversal (includi
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