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posted on Jan. 16, 2025 at 3:18 pm

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

posted on Jan. 16, 2025 at 3:18 pm

AI algorithms are being used to analyse massive datasets – including social media, sales data, and online search trends – to predict consumer preferences and forecast customer demand.

A report offering an in-depth analysis of the impact of AI on the luxury retail industry has been released by consulting and solutions firm, CXG, which is dedicated to enhancing luxury brand performance through innovative customer and employee experience strategies.

Drawing on insights from global favourites such as Zara, Levi’s, and H&M, the report delves into the evolving intersection of technology, customer behaviour and retail strategies. It reveals how AI algorithms are being used to analyse massive datasets – including social media, sales data, and online search trends – to predict consumer preferences and forecast customer demand.

“AI is no longer a concept for the futur

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Tags:AI Artificial Intelligence Christophe Caïs consumer targeting customer behaviour Customer Experience CX CXG demand forecasting employee experience retail strategies Sustainabiity transformation trend forecasting

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.