A report offering an in-depth analysis of the impact of AI on the luxury retail industry has been released by consulting and solutions firm, CXG, which is dedicated to enhancing luxury brand performance through innovative customer and employee experience strategies.
Drawing on insights from global favourites such as Zara, Levi’s, and H&M, the report delves into the evolving intersection of technology, customer behaviour and retail strategies. It reveals how AI algorithms are being used to analyse massive datasets – including social media, sales data, and online search trends – to predict consumer preferences and forecast customer demand.
“AI is no longer a concept for the futur
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
