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Campaign Middle East
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Shantelle Nagarajan
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The end of SEO: How AI search engines are reshaping digital marketing

Shantelle Nagarajan
posted on

Oxygen's Laurent Ross suggests shifting gears from traditional SEO practices to strategies that ensure visibility in the world of AI.

“Businesses must now craft strategies that cater to varying levels of AI comfort and usage across different demographic groups,” writes Laurent Ross, COO and Co-owner, Oxygen on the future of SEO in the world of AI.

Did you know that more than half of American adults use artificial intelligence daily? Just two years after the launch of ChatGPT, 55 per cent regularly use AI tools, with more than a quarter engaging multiple times daily for everything from answering questions to making purchasing decisions.

This seismic shift in consumer behaviour signals something bigger: the traditional search engine optimisation (SEO) pla


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Tags:AIdigitalE-commerceLaurent RossoptimisationOxygenreputationSEOvisibility
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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