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AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Jon S. Maloy and Kevin Alderweireldt, co-founders of BUREAU BÉATRICE, shared their reflections after the agency’s award win.

BUREAU BÉATRICE was awarded Brand Experience Agency of the Year by the Chair of judges Marwa Kaabour, Chief Marketing Officer at Al Masaood.

BUREAU BÉATRICE was awarded the Brand Experience Agency of the Year 2024 trophy at Campaign Middle East’s Agency of the Year Middle East Awards.

This award recognised an agency specialising in providing the best experiential marketing solutions. For the winner, the judges picked an agency created on the belief that technology without creativity was irrelevant. The judges lauded the agency for spearheading a new wave of thinking that changes the way brands and organisations


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.