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FNP.ae reveals impact of combining creativity with strategic placement

Located along key roads in Abu Dhabi, billboards like these are strategically positioned to capture the attention of daily commuters.

Driving through the bustling roads of Abu Dhabi, it’s almost impossible to overlook the digital billboards from FNP.ae, a gifting platform in the UAE.

Located along key roads in Abu Dhabi, billboards like these are strategically positioned to capture the attention of daily commuters.

This strategic placement guarantees that the prompts to gift are a constant presence in people’s daily commutes, aiming to make the act of gifting synonymous with everyday life in Abu Dhabi.

“Our mission at FNP.ae is to turn gifting into an expression of emotion that goes beyond the physical act,” said Rajesh Kumar, CEO of GCC and SEA regions at FNP. “Our billboards are not just advertisements; th


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.