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DigitalFeaturedMarketingOpinion

Where technology meets the heart of connection

What makes for good marketing strategies has very little to do with the actual technology, writes Cicero & Bernay's Ahmad Itani

What if innovation wasn’t about automation or efficiency, but about deepening our ability to truly connect? What if language barriers dissolved effortlessly, technology receded into the background, and every interaction felt as genuine and meaningful as a conversation with a lifelong friend?

As we approach 2025, AI-driven technologies are driving this change, with real-time voice translation, hyper-personalised communication, and intelligent platforms redefining how we share and understand one another. It’s a testament to the power of innovation rooted in human connection, creating possibilities we once only dreamed of.

However, what makes for good marketing strategies has very


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.