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posted on Dec. 23, 2024 at 10:17 am

AI and adtech: balancing innovation, rules and practicality

posted on Dec. 23, 2024 at 10:17 am

Yango's CEO of Search, AI, and AdTech, Sergej Loiter, talks about the need to focus on practical applications of AI instead of competing in model scale.

By Sergej Loiter, CEO of Search, AI, and AdTech at Yango

With artificial intelligence dominating headlines and the race for AI-driven solutions accelerating, the technology landscape is experiencing a tipping point.

From groundbreaking advancements to widespread overuse, the balance between innovation and necessity is increasingly blurred, highlighting the urgent need for clearer rules to navigate AI’s evolution and its practical applications.
The excessive use of AI
Open any technology news website and there’s hardly a day without a new AI-something invented. The world is witnessing an over-reliance on AI th

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Tags:adtech Advertising AI Artificial Intelligence innovation marketing Sergej Loiter technology Yango

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.