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posted on Dec. 23, 2024 at 9:08 amDec 24, 2024

Putting people first: human connection drives success at Virgin Mobile UAE

posted on Dec. 23, 2024 at 9:08 amDec 24, 2024

Virgin Mobile UAE's Rachel Devereux shares how customers remain the driving force behind the brands' growth, and how its success in 2024 came down to a simple principle: how it served and improved its customers' lives.

Adina, a Virgin Mobile UAE customer

Virgin Mobile UAE may pride ourselves on being the UAE’s first fully digital mobile brand, but what makes us truly proud is being a people-first company. After all, without people — our customers, employees, and communities — we wouldn’t be innovating, improving and delivering the products and experiences that make life simpler, better and more convenient.

Since launching in 2017, Virgin Mobile UAE has grown significantly, reflecting our ability to stay connected to what the UAE population expects from a mobile service provider. Every product and feature we’ve developed reflects our commitment to a smarter, more sustainable future.

From the Virgi

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Tags:Artificial Intelligence audience feedback authenticity communities customer care customer feedback customers employees Experiences Marketing Director Net Promoter Score products Rachel Devereux superfans trustpilot ratings Virgin Mobile UAE

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.