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Putting people first: human connection drives success at Virgin Mobile UAE

Virgin Mobile UAE's Rachel Devereux shares how customers remain the driving force behind the brands' growth, and how its success in 2024 came down to a simple principle: how it served and improved its customers' lives.

Adina, a Virgin Mobile UAE customer

Virgin Mobile UAE may pride ourselves on being the UAE’s first fully digital mobile brand, but what makes us truly proud is being a people-first company. After all, without people — our customers, employees, and communities — we wouldn’t be innovating, improving and delivering the products and experiences that make life simpler, better and more convenient.

Since launching in 2017, Virgin Mobile UAE has grown significantly, reflecting our ability to stay connected to what the UAE population expects from a mobile service provider. Every product and feature we’ve developed reflects our commitment to a smarter, more sustainable future.

From the Virgi


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