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posted on Dec. 17, 2024 at 10:00 amDec 17, 2024

Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?

posted on Dec. 17, 2024 at 10:00 amDec 17, 2024

Snapchat is exceptionally popular in Saudi Arabia, where it reaches more than 90 per cent of users aged 13-34, and boasts an addressable monthly reach exceeding 25 million users.

Dentsu MENA has released the latest insights from its ‘Unlocking the Currency of Attention KSA’ study, evaluating the role that Snap plays in capturing and retaining audience attention in the MENA region.

Conducted in partnership with Lumen Research, the study assesses Snapchat’s immersive full-screen ad format, and delves into whether brands can leverage its engagement features to forge authentic, impactful connections with consumers in Saudi Arabia.

Snapchat is exceptionally popular in Saudi Arabia, where it reaches more than 90 per cent of users aged 13-34, and boasts an addressable monthly reach exceeding 25 million users. On average, Saudi users open the app more than 50 tim

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Tags:ad formats Advertising authenticity Dentsu Dentsu MENA Engagement General Motors immersive Kraft Heinz Lumen Research marketing Rasha El Ghoussaini Reach Saadeddine Nahas Saudi Arabia Saudi focus SaudiFocus Snap Snapchat Unlocking the Currency of Attention KSA

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.