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CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

The CIB Egypt campaign brought to life by Icon Creations, Gorilla Production and director Sherif Mounir aims to demonstrate elevated customer experience and security on the new CIB Egypt mobile banking application.

Commercial International Bank Egypt (CIB Egypt) has partnered with creative and digital agency Icon Creations, production house Gorilla Productions, director Sherif Mounir and Your Space Casting Agency for its latest campaign that aims to demonstrate elevated customer experience and security on the new CIB Egypt mobile banking application.

The brand objective of the campaign was to communicate the messages that “there may be difficult tasks and people may find a quick fix to it, but the new CIB Egypt mobile banking application will certainly be faster than the ‘quick fix’; there may be easy solutions available to impossible requests, but the new CIB mobile application will certainly be eas


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