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GPTs – marketing’s best ally

In the far future, everyone will have their own personal GPT for hire, says CIQ's S. A. Hassan Bilgrami.

S. A. Hassan Bilgrami, co-founder, co-ECD, and co-worker at CIQ.

Generative AI’s ability to mimic humans is uncanny, and somewhere there is a version that will affect almost every one of us, no matter the age, inclination, or place they call home. So, to start with, GPTs will make some of our skills obsolete. But many will find its true potential by not adapting to it but adapting it to them, just like they did with automobiles or the knife or even the exalted pen.

In the far future, everyone will have their own personal GPT for hire, as many of my smart peers in tech enthuse, though not all of them will be worth much. They wil


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