Paul Abouchacra, Managing Director of Media Mix Advertising shares how creative renaissance is needed in OOH Advertising.
What makes OOH remain one of the most effective traditional forms of advertising?
OOH remains one of the most effective traditional advertising forms due to its unique ability to engage audiences in the real world. Unlike digital ads, which can be easily skipped, OOH captures attention in high-traffic locations where consumers are physically present. The scale and boldness of OOH visuals create lasting impressions, making brands more memorable. This fosters deeper emotional connections, leading to higher recal
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
