Industry snapshot: BSA’s Wissam Traboulsi’s debrief on OOH

posted on Nov. 11, 2024 at 5:33 pmNov 11, 2024

BSA's Wissam Traboulsi shares his thoughts on the current OOH landscape in this Industry Snapshot.

Wissam Traboulsi, CEO, BSA shares his thoughts on the current OOH landscape.
What OOH innovation has excited you the most over the past 12 months and why?
The advancement of programmatic Digital Out-of-Home (DOOH) has been the most exciting innovation for me. The ability to dynamically change content in real time based on factors like weather, audience demographics, or even traffic flow has transformed the way brands can engage with their audiences. This flexibility allows advertisers to be more creative, agile, and relevant in their messaging, maximising
impact and ROI.

In your opinion, what makes OOH remain one

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.