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Shantelle Nagarajan
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Sobha Realty, WebEngage partner to improve customer engagement

Shantelle Nagarajan
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Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community around its brand.

Sobha Realty partners with WebEngage to improve customer engagement.

Sobha Realty, a leading name in luxury real estate across the Middle East and India, has taken a pioneering step in customer engagement, announcing a partnership with marketing automation firm WebEngage.

Together, the two companies aim to bring a new level of personalisation to the real estate market, leveraging artificial intelligence and data analytics to reshape how buyers experience the Sobha brand.

As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty aims to leverage WebEngage’s Customer Data Platform (CDP) and AI-


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Tags:AIAutomationHetarth Patelpartnerpersonalisationreal estateSobha RealtyWebengage
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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