Ali Rez with the Earth Public Information Collaborative at the United Nations.
Earlier this year, a brand partner of ours who heads marketing for a large fintech company, called me to share news that she was very delighted about a campaign we had just launched for the brand. I already knew that the business results had been amazing, and the campaign had led to a whopping 7 per cent increase in the female user base for the app, generating a sizeable increase in revenue – all tied directly to the campaign; but business results wasn’t what she was calling about.
She instead mentioned how women across the country ha
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