Mubashir’s Fadwa Daif shares her take on the rise and the growing potential of DOOH in brand engagement.
As digital out-of-home (DOOH) continues to evolve, brands are leveraging its dynamic capabilities to connect with audiences in increasingly engaging and interactive ways.
From interactive displays to real-time content updates, DOOH is revolutionising brand visibility and consumer interaction far beyond the traditional static billboard.
The rise of DOOH in the MENA Region
The growth of digital out-of-home (DOOH) advertising in the MENA region mirrors broader global trends while presenting unique regional nuanc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
