Cadbury Arabia and Memac Ogilvy Celebrate Diwali in the UAE through a unique storytelling experience.
To bring the spirit of Diwali to the UAE, Cadbury Arabia, with Memac Ogilvy, has launched a campaign to highlight the core values of Diwali through immersive storytelling, with what it calls a ‘one-of-a-kind pack-tivation’.
Using augmented reality (AR), the brand has created an immersive storytelling experience that customers can interact with on its seasonal Diwali packaging.
By scanning the QR code printed on each box, consumers can immerse themselves in these Diwali stories, narrated in both English and Hind
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