Subway has officially claimed a new Guinness World Records™ title for the most people participating in a crunches relay to market the launch of its all-new Footlongest Crunch Series across select countries in the Middle East.
To sum it up, a total of 261 fitness and ‘Subway lovers’ gathered at South View School, Dubai and crunched their way to the world record in 13 minutes over the weekend.
Speaking in an exclusive interview with Campaign Middle East, Zeinab Elamrawy, Head of Marketing, EMEA Master Franchise Markets, explained the strategic thought behind the campaign, “Subway provides better and healthier options among the QSR space, giving Subway an edge of playing in a space ver
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