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posted on Oct. 30, 2024 at 2:34 pmNov 1, 2024

Subway sets Guinness World Record, partners with athletes in campaign

posted on Oct. 30, 2024 at 2:34 pmNov 1, 2024

The Subway campaign was rolled out in local markets through OOH, cinema advertising, digital, radio, and social platforms.

Subway has officially claimed a new Guinness World Records™ title for the most people participating in a crunches relay to market the launch of its all-new Footlongest Crunch Series across select countries in the Middle East.

To sum it up, a total of 261 fitness and ‘Subway lovers’ gathered at South View School, Dubai and crunched their way to the world record in 13 minutes over the weekend.

Speaking in an exclusive interview with Campaign Middle East, Zeinab Elamrawy, Head of Marketing, EMEA Master Franchise Markets, explained the strategic thought behind the campaign, “Subway provides better and healthier options among the QSR space, giving Subway an edge of playing in a space ver

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Tags:Amal Bin Haidar Bahrain cinema advertising digital Doritos Farah Jefry Footlongest Crunch Series FP7McCann InMotion Ittihad Ladies Football Club KSA Kuwait Magna Magna MENA Momentum OOH radio social media SUBWAY UAE UAE Women's National Basketball Team Wonderful Productions

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.