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posted on Oct. 29, 2024 at 1:26 pmOct 29, 2024

Publicis Groupe’s Performics secures GMP partner, reseller status

posted on Oct. 29, 2024 at 1:26 pmOct 29, 2024

Performics joins a select group of agencies able to offer clients direct access to Google’s suite of advanced marketing tools, empowering them with greater control, transparency, and flexibility in digital campaigns.

Performics, a division of Publicis Groupe and a performance orchestrator providing cross-platform solutions to future-focused marketing challenges, has earned the Google Marketing Platform (GMP) partner and reseller status in the MENA region.

This distinction places Performics among a select group of agencies with the capability to offer clients direct access to Google’s suite of advanced marketing tools, empowering them with greater control, transparency, and flexibility in their digital campaigns.

“We’re thrilled to achieve the Google Marketing Platform Partner & Reseller status. It enables us to stay true to our promise of being a transformational partner to our clients,

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Tags:advanced marketing tools Analysis assessments business intelligence Campaign Manager 360 CM360 Display and Video 360 DV360 GA360 GA4 GMP Google Google Analytics google marketing platform Pankaj Pagarani partner Performics Publicis Groupe reporting reseller SA360 Search Ads 360 Walid Stephan

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.