Head of Brand – What’s On

What’s On is the UAE and Saudi Arabia’s go-to brand for entertainment and lifestyle. We’re eaters, adventurers, explorers and reporters. We serve the curious and believe that new experiences are what make for richer lives. We bring our expertise, enthusiasm and taste to bear on the things to do in the UAE and Saudi Arabia that are truly worth your time.

What’s On is seeking a highly experienced Head of Brand to lead the brand’s strategy across all platforms in two exciting and dynamic markets. We’re looking for a visionary leader and brand custodian that will steer the editorial vision, overaching brand strategy, events, commercial deliverables and audience development. The Head of Brand will develop and execute a robust business strategy, while retaining its editorial vision and brand values. The ideal candidate will be a confident leader, a creative editor, and commercially-minded brand head, with a passion for conceptualising and executing engaging, relevant and forward-thinking content across print, digital and social platforms.

Responsibilities:

• Live and breathe What’s On. The Head of Brand is required to act as a brand custodian, ensuring the brand is top-of-mind for residents and visitors looking for the best ways to experience the UAE and Saudi Arabia.
• Lead the overarching content strategy for What’s On across print and digital content, while adhering to the Motivate Media Group brand values.
• Be a confident, empathetic leader with strong personal skills and an ability to inspire and educate the wider commercial and editorial teams
• Identify and conceptualise opportunities for commercial growth across content and events
• Keep abreast of the evolving media landscape and be pro-active in adjusting content strategy to align accordingly.
• Work with the digital editor and deputy editors to drive audience growth and engagement while maintaining tone-of-voice and adhering to editorial best practices.

Qualifications:

• Graduate in Journalism or related course.
• Background in entertainment or lifestyle journalism.
• Minimum of 8 years’ experience in a senior editorial role.

Skills:

• A driven leader with ability to multi-task.
• Proven track record of delivering immaculate multi-channel content.
• Must meet deadlines and have strong time management skills.
• A coherent understanding of growth drivers in the dynamic editorial landscape.
• Excellent communicator with strong attention to detail.
• Confident and outgoing public speaker able to attend events and represent the brand.

Motivate Media Group is the region’s leading multi-platform content producer with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema, OOH and books.

Interested candidates may apply attaching a copy of their CV and include examples of their work.