Viacom18, an Indian media conglomerate, has announced the launch of its Hindi FAST channel, DesiPlay TV, on Starz On in the Middle East & North Africa.
The move by the content asset monetisation arm of TV18 and Viacom18, IndiaCast Media Distribution Pvt. Ltd., marks DesiPlay TV’s availability on two key streaming platforms in the MENA region, offering audiences a diverse range of Indian entertainment content with the aim of making content accessible to a wider audience of Hindi entertainment viewers across the region.
Sunil Joy, Head of Content, E-Vision & Starz On, said, “As part of our ongoing commitment to providing our audience with the best possible content, we are excited to announce the addition of DesiPlay TV to our platform.”
With this launch, DesiPlay TV is now available on leading FAST platforms including Starz On, Shahid, TELUS, Pluto TV, Plex, Sling, Rakuten TV, and YuppTV, providing audiences with easy access to Indian storytelling across MENA, Americas and Europe.
Govind Shahi, Executive Vice President and Head of International Business, IndiaCast Media Distribution Pvt. Ltd., said, “This expansion is a testament to the growing demand for Indian content globally. We believe that DesiPlay TV’s unique blend of entertainment and cultural richness will resonate with viewers in the region.”
Viacom18 claims that the FAST industry has witnessed rapid growth in recent years, driven by the increasing demand for affordable and accessible content. Furthermore, the Middle East specifically presents a lucrative market for FAST channels.
“This partnership aligns with the growing demand for Asian content in the region and allows us to offer our viewers a more diverse and engaging entertainment experience,” said Joy.
DesiPlay TV’s presence on Starz On is expected to further fuel its popularity and reach among Hindi content consuming audiences. With its availability on Starz On and other leading FAST platforms, DesiPlay TV aims to continue its success and hopes to solidify its position as a destination for Indian entertainment lovers worldwide.
