Chipsy Egypt, in collaboration with Impact BBDO Cairo, has highlighted the resourcefulness of the Egyptian people and has ‘created a social media phenomenon’ within its latest ‘Chipsawich’ campaign.
Its latest film follows the story of Afifi, a tour guide and inventor of the ‘phenomenon’ of adding a handful of chips to spice up and add a crunch to the dull, everyday sandwich. A wave of questions follow the regional phenomenon: If this chip-infused crunchy sandwich is worth the bite, then which flavour goes best with which sandwich?
To ensure maximum awareness and reach, and to truly build the ‘Chipsawich’ habit – the addition of various flavoured chips into sandwiches – the campaign was
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