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posted on Sep. 06, 2024 at 7:00 amOct 25, 2024

Persil integrated campaign celebrates sustainability in fashion

posted on Sep. 06, 2024 at 7:00 amOct 25, 2024

Persil launched its largest Out-Of-Home (OOH) campaign to date, including billboards, mall displays, and 3D videos enhanced with CGI effects.

Fabric care brand Persil has revealed its official sponsorship of the Dubai Fashion Week (DFW) founded by Dubai Design District (d3) and the Arab Fashion Council, which will run from 1 to 7 September for its Spring/Summer 2025 edition.
Through the sponsorship campaign, Persil aims to make a statement that it is extending beyond traditional fabric care to celebrate the values of sustainability, environmental responsibility within the world of fashion. The partnership is also aligned with the relaunch of its Persil Shampoo product.

The campaign is being executed through an integrated, multifaceted approach to maximise reach and engagement. As part of the rollout, the brand also launched i

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Tags:3D videos Arab Fashion Council billboards Campaign d3 DFW digital Dubai Design District Dubai Fashion Week environmental responsibility fashion Henkel Henkel Consumer Brands GCC mall displays Mohamed Eltonsy OOH out of home campaign Persil Social social media sponsorship sustainability

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.