Chemistry depiction by Artem Podrez on Pexel.com
How can clients choose the best PR agency and establish a partnership that constantly delivers?
Nazly Shamel: The most intangible, but highly crucial element in selecting the right PR agency is chemistry – just like a great tennis rally, both parties must be compatible.
Pay attention to this from the get-go, the team’s passion, energy and willingness to truly understand what matters to you is often the best prelude to a great partnership. This matters because solid results are only a by-product of successful partnerships that are based on open communication, shared ethos an
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