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posted on Aug. 30, 2024 at 4:55 pmSep 2, 2024

DCT Abu Dhabi campaign reveals ‘heart and soul’ of Emirati culture

posted on Aug. 30, 2024 at 4:55 pmSep 2, 2024

The Emirati Women's Day campaign shows "the weavers of our traditions, the keepers of our stories, and the inspiration for our communities".

https://www.youtube.com/watch?v=qXejy3OVPs0

To celebrate Emirati Women’s Day on August 28th 2024, Abu Dhabi Culture, in collaboration with Memac Ogilvy and Press Play Art Production, shared a social-first video campaign depicting the inspiring legacy and artistry of Emirati women and artisans.

The video, strategised as a touching tribute to Emirati women on their special day, went beyond a simple celebration to offer a glimpse into the very heart of Emirati heritage.

Conceptualised by the team at Abu Dhabi Culture, the video aimed to cast a well-deserved spotlight on the artisans of the House of Artisans – women who are true custodians of Emirati tradition.

Mashael Al-Ali, House of A

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Tags:Abu Dhabi Culture Abu Dhabi Department of Culture and Tourism Culture Department of Culture and Tourism Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi)Emirati Women Emirati Women’s Day EWD heritage House of Artisans Mashael Al-Ali Memac Ogilvy Press Play Production social media campaign women empowerment

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.