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Create wins social media strategy contract for Cityscape Global 2024

The project scope for Create includes creating a social media strategy that promotes the event's USP, engagement, as well as inclusivity and cultural representation, as well as on-ground support with live content and coverage.

Create has been awarded the contract to develop and implement the social media strategy for Cityscape Global 2024, a premier real estate event, organised by Informa.
This year, the event – which brings together investors, developers, and professionals to showcase and discuss the latest trends in the real estate industry – will take place from 11-14 November at the Exhibition and Convention Center in Malham, Riyadh, KSA.
The project aims to develop an always-on social strategy to drive performance through the funnel for the pre-launch of Cityscape Global.
The project scope includes creating a comprehensive social media strategy that highlights Cityscape Global’s unique selling point


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.