Momentum Dubai, part of the MCN group, has been chosen as a creative agency partner to support design-led real estate developer Ellington Properties.
Within its ambit of services, Momentum Dubai will craft strategies, campaigns, and experiences with the aim of elevating Ellington Properties’ brand presence in the UAE.
Commenting on the partnership, Elie Naaman, Co-Founder and CEO, Ellington Properties, said, “We are excited to work with Momentum, marking a significant milestone for the business as we continue to innovate the real estate experience in the UAE. Through this collaboration, we aim to bring unparalleled creativity and engagement to our projects, enhancing the way we connect with our customers, their homes, and communities.”
Momentum Dubai has previously created globally celebrated campaigns, most recently winning nine MMA MENA Smarties awards including the Advertiser of the Year for its work on Miral Destination’s Yas Island in collaboration with Initiative and Weber Shandwick.
Raphael Nassoura, General Manager of Momentum Dubai, said, “We’re delighted to announce our partnership with Ellington Properties, a collaboration we’ve eagerly anticipated. We can’t wait to see the innovative and creative contributions our combined efforts will bring to the UAE’s real estate market.”
Ellington Properties’ design-led ethos aims to unite people in artfully crafted properties, enhancing well-being, improving quality of life, and nurturing creativity. It’s recent projects including Mercer House in Uptown Dubai, Ellington Beach House on Palm Jumeirah, One River Point in Business Bay, Art Bay in Dubai’s Al Jaddaf area, and Cala del Mar in Marjan Island, Ras Al Khaimah prioritise artistry across design and architecture.
Through this latest partnership, Momentum Dubai has been tasked with further elevating Ellington’s brand and engagement in the market.
