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Anup Oommen
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GroupM, Pacvue launch solution to eliminate tech silos, complexity

Anup Oommen
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The solution will "enable us to access deeper retail insights and use them as triggers for media decisions, whilst allowing our teams more time to focus on driving growth for our clients,” said GroupM's Larisa Dumitru.

Image used for illustrative purposes only. Source: Unsplash.

GroupM, WPP’s media investment group, has revealed the launch of a global integrated commerce management solution with commerce technology provider, Pacvue.

The solution aims to eliminate technology silos by unifying insights, media management, and retail operations exclusively for GroupM clients. This will include combining GroupM’s data, insights, and best practices with Pacvue’s technology.

“Our focus is on how we use technology to answer our clients’ business problems, drive incrementality, and simplify operational complexity. Our work w


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Tags:3P content hijackingAdvertisingadvertising ecosystemAmazon Marketing cloudAMCAMC Maturity Frameworkchargebackscontent syndicationdeeper insightsDSPGroupMInsightsintergrated commerce solutionLarisa Dumitrumarketingmedia managementmedia monitoringMelissa Burdickoptimise strategiesPacvueretail operationsSamantha Bukowski
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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