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“Customer-centricity is not a catchphrase. It’s a philosophy…”

Actively listening to customers and personalising services is key to adopting and promoting a customer-first mindset, says Al Masaood's Stephan Davies

Al Masaood’s Steven Davis shares how the company is placing customer-centricity as a main pillar in its strategy.
At Al Masaood Automobiles, customer-centricity is not a catchphrase. It is a philosophy deeply ingrained in the culture.
One that has allowed the company to achieve notable successes in service excellence and enabled it to ‘be one with the customer’, understand their needs and wants, and what they value – making their experience memorable, meaningful, and measurable.
Central to the company’s goal of providing the best possible quality of service to customers is a commitment to the people, process,


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