Main+Rose, a female-led marketing and communications firm with offices in the US, Saudi Arabia and Dubai, has announced its latest GCC client win, the Abu Dhabi Entertainment Company (ADEC).
The communications firm was awarded the brand strategy, visual identity, digital marketing and social media briefs for the Abu Dhabi-based entertainment company.
ADEC offers a full scope of management and consultancy services for sport, leisure, community, and entertainment projects in Abu Dhabi, including Zayed Sports City, Zayed Sports Academy and the Active brand.
Main+Rose’s brief is to refresh the brand’s strategy and visual identity for the company and its various verticals, before supporting the delivery of a comprehensive social media and digital marketing program.
Beth Doane, Co-Founder and Chief Visionary Officer, says, “ADEC has been quietly behind some of the most exciting sport and entertainment projects in the Capital for years.”
“We are excited to be entrusted to re-define its identity and digital strategy to bring the ADEC brand firmly into the spotlight, and successfully future-proof its legacy for generations to come.”
She continues, “ADEC is not only the home of sports and entertainment in the UAE, but is a thriving community representing emotion and energy. There’s no more vital mission than to spotlight these values amongst residents of the UAE.”
