MENA broadcaster beIN Sports has claimed a new record for cumulative viewership of the UEFA Euro 2024, reporting more than 1.2 billion views of its multilingual coverage across the 51 games played through the tournament.
For context, that marks a 27 per cent increase in viewership when compared to the broadcaster’s coverage of the Euro 2020 tournament, the previous iteration of the tournament that hosted the same number of games.
More than 95.2 million fans across the MENA region tuned in to watch the UEFA Euro 2024 final between Spain and England, making it the most-watched game of the tournament.
Mohammad Al-Subaie, CEO of beIN MENA, said, “Our extensive coverage of Euro 2024 has demonstrated once again that beIN is the true home of football in the Middle East and North Africa. With close to 27 per cent of the total adult population of the MENA region tuning into our coverage of Sunday’s final, we can be very proud of making such a popular tournament so accessible as well as continuing to raise broadcast standards globally.”
In comparison, the broadcaster’s coverage of the Euro 2020 final between Italy and England attracted only 64.4 million viewers in the region, which tallies to a 50 per cent increase in viewers this year.
The two semi-finals also attracted huge audiences, with more than 54.1 million fans tuning in to watch a 16-year-old Lamine Yamal become the youngest goal-scorer in the competition’s history as Spain beat France.
Similarly, 54.4 million watched England’s Ollie Watkins decide a tense encounter with the Netherlands in stoppage time.
Across the whole tournament, 23.8 million viewers watched each match on average, which was over 5 million more viewers per match versus the average for Euro 2020.
beIN’s cross-platform digital coverage, featuring minute-by-minute match updates, post-match highlights, interviews and special studio coverage saw its social media platforms reach record numbers.
Total cumulative impressions across beIN’s social media channels soared to 2.6 billion, reflecting a 261.8 per cent increase compared to 718 million in 2020.
Meanwhile, cumulative video views across its platforms saw a 518 per cent increase from 178 million in 2020 to 1.1 billion views recorded during the 2024 tournament.
beIN SPORTS covered the matches live on its beIN Sports Max channels, broadcasting in Arabic on beIN Sports Max 1 and Max 2, in English on beIN Sports Max 3, and in French on beIN Sports Max 4.
