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Khaleej Times on the ‘why’ behind an Arabic edition after 46 years

"Part of the newly focused editorial strategy since I joined Khaleej Times (KT) nine months ago is to better reflect the community in which we publish," KT's Editor-in-Chief told Campaign Middle East.

 

Photograph of the newly launched Khaleej Times Arabic website.

For those who haven’t heard yet, Khaleej Times now also has an Arabic online portal.

The news first went viral within minutes of Mohammed Galadari, the Group Chief Executive Officer and Co-Chairman at Galadari Brothers Group, posting on LinkedIn that, “For 46 years, we have been a leading English newspaper in the UAE, and now we are embracing our heritage and expanding our reach to connect with even more readers in the region.”

Campaign Middle East got in touch with Michael Jabri-Pickett, Editor-in-Chief of Khaleej Times, to understand the strateg


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.