Campaign Middle East is proud to reveal the first 16 judges for the 2024 Agency of the Year Awards.
These judges are industry leaders with years of experience in media, advertising, marketing, and communications. They are experts in various sectors, from retail to F&B, automotive, and real estate.
These senior brand marketers are on our judging panel to give your agency exposure and position your work in front of potential clients.
Campaign Middle East is committed to ensuring that the judging is fair, trustworthy, and ethical. We employ MediaSense to audit our judging process and ensure judges’ decisions are objective and based only on the entry in front of them.
Our shortlists and winners will be given editorial coverage in Campaign Middle East, with over 16k newsletter subscribers and 88,000 page views monthly. Being shortlisted provides a unique platform to promote your agency and talent and boost morale.
The early bird deadline, with submissions at a discount is August 1, 2024.
We asked the first wave of judges to share some tips entrants can consider when they create their entries. Here’s what they had to say:
Ahmad Chatila, Director of Brand And Communication, HungerStation
There are definitely lots of metrics to consider, but innovation and technology are key differentiators. Highlight how your agency has utilised new technologies and creative solutions to achieve outstanding results and stand out in the industry.
Ahmed El Gamal, Senior Director of Marketing, Jumeirah
Show us your differential values and be authentic.
Anne Tulloch, Marketing Director, Alshaya
Ensure the entry is customer-focused, leveraging insights and data to identify the customer need/business challenge and how successful the activity was in delivering against it.
Asad Rehman, CEO, Twenty Two FZE
Showcase work that you are doing out of the ordinary. What impresses me most about agencies is their ability to change and adapt to client needs. Ability to keep an eye on the horizon and turn trends into business opportunities.
Jon Barber, Vice President – Marketing & Communications, TECOM Group
Really focus on the major points which truly justify what makes your agency number one. Find unique elements and values which make you stand out from the crowd.
Neda Shelton, Head of Communications, Marketing & Corporate Affairs, Solutions Plus
Demonstrate how you are helping clients to achieve their business objectives, and how marketing communications drives real and tangible impact.
Manoj Khimji, Managing Director, The MediaVantage
Bring your success to life! Think about the creation of your entry, use verified data, testimonials, and have fun revisiting the work you’ve done.
Marie-Capucine Maloy, Global Senior Director of Communications, Huda Beauty
The best submissions are those who dare to think different.
Mitin Chakraborty, Head of Marketing, Babyshop
Make it an all-rounded one, interesting to read and leaving no room for interpretation or misinterpretation.
Ramzi Atat, Head of Marketing and PR, Lotus Cars
Focus on ideas that deliver results. Creativity lies in simplifying a complex problem and producing an effective solution.
Sahar Khan, VP of Marketing, Bayut & dubizzle
Any marketing recognition should be based on a fair evaluation backed by evidence. So while submitting your entries for the awards be as thorough as possible and include any compelling evidence that can showcase your creative strategy, expected goals and actual outcomes so the judging panel can make informed decisions.
Shaima Al Suwaidi, Director of Marketing and Corporate Communication, Dubai Culture
Focus on clearly demonstrating the impact of your campaign. Use concrete data and metrics to showcase results, and tell a compelling story that highlights your unique approach and creativity.
Sherry Mansour, Managing Director – MENAT, Seedtag
When creating your entry, focus on telling a compelling story that highlights what makes your work stand out. Emphasize the strategic thinking behind your campaigns and provide clear, measurable results that demonstrate success.
Use specific data and metrics to support your claims, and include visuals or case studies that illustrate your impact. Keep your entry concise, ensuring that every detail aligns with the judging criteria and showcases your agency’s creativity, innovation, and effectiveness.
Shyam Sunder, VP Marketing, TBO.COM
Ensure your agency has done path breaking work in the sector. It’s engaged the audience like no other and the work culture encourages and rewards the brave ones
Sholto Douglas-Home, Chief Sales & MarComms officer, Expo City Dubai
Stick closely to the Awards briefing template/entry guidance, and try to avoid using too much industry jargon or gobbledygook!
Make sure its local – nothing beats telling a local story based on cultural insights.
