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posted on Jul. 23, 2024 at 12:00 pm

Elevision and DWTC partner to expand DOOH media network

posted on Jul. 23, 2024 at 12:00 pm

Elevision will install 72 elevator screens and 83 large format and lobby screens across DWTC's business hubs and residential communities.

From left, Jad Bechara, AVP of Asset Management at DWTC, and Niall Sallam, CEO of Elevision

Elevision has partnered with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home (DOOH) media network.

The network will feature new assets located in the city’s business hubs and residential communities owned and operated by DWTC, including One Central, Convention Tower, Sheikh Rashid Tower, and Expo Village Residences, and will set the stage for new DOOH advertising opportunities through screen integrations.

Niall Sallam, CEO of Elevision, said, “We’re thrilled to launch our network of elevat

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Tags:Convention Tower digital Digital Out-of-Home (DOOH)digital outdoor digital outdoor campaigns DOOH Dubai World Trade Centre (DWTC)DWTC elevator screens Elevision Expo Village Residences large format column screens One Central programmatic programmatic advertising Sheikh Rashid Tower

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.