Elevision has partnered with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home (DOOH) media network.
The network will feature new assets located in the city’s business hubs and residential communities owned and operated by DWTC, including One Central, Convention Tower, Sheikh Rashid Tower, and Expo Village Residences, and will set the stage for new DOOH advertising opportunities through screen integrations.
Niall Sallam, CEO of Elevision, said, “We’re thrilled to launch our network of elevator and large format screens in collaboration with DWTC, and are equally excited to bring world-class measurement, programmatic and dynamic content capabilities to this partnership. One Central elegantly brings business and leisure together to the heart of Dubai, and this multi-award-winning commercial development adds a unique dimension to Dubai’s central business district. Together, we look forward to providing brands with a dynamic and impactful platform to engage audiences like never before.”
The partnership focuses on expanding Elevision’s extensive commercial and residential tower network. This includes the installation of 72 elevator screens across One Central, Sheikh Rashid Tower and Convention Tower. Additionally, 68 large format column screens have been installed across all office buildings in One Central. On the residential front, 15 screens will be installed in the lobbies of Expo Village Residences.
“We are committed to pushing the boundaries of DOOH advertising,” added Niall Sallam. “Our media and technology provide marketers and property partners with innovative solutions to share their brand stories and communicate effectively, ensuring unparalleled visibility, engagement and results that go beyond traditional advertising methods”.
In total, 72 elevator screens and 83 large format and lobby screens will be installed across all locations under DWTC’s jurisdiction.
Jad Bechara, Assistant Vice President of Asset Management at DWTC, said, “DWTC’s portfolio of iconic commercial, residential and lifestyle properties offer tenants, residents and visitors world-class buildings, developments and amenities.”
Bechara added, “We are committed to innovation and investing in new technologies, which is why we are proud to partner with Elevision to further enhance digital communication and advertising content across our properties. We believe this partnership will enable us to build engagement within our communities, offering enhanced connectivity through interactive messaging for the benefit of professionals, residents and visitors alike.”
The strategic collaboration underscores Elevision’s dedication to expanding its footprint in key business districts and residential communities.
By offering cutting-edge digital solutions and services, Elevision empowers brands with opportunities to connect with their target audiences in the most influential business, lifestyle, and residential communities.
