Over the past few weeks, numerous leaders have voiced their opinions to Campaign Middle East that the industry – brands, agency powerhouses, as well as independent organisations working under the awning of brand-building, marketing, advertising, and communications – need to come together and sort out the challenges faced around the pitching process.
While some have pointed to the lack of clear briefs, others have pointed to unreasonable deadlines, inconsistent – or the complete lack of – feedback, as well as RFPs completely falling through the cracks into oblivion, despite manhours in weeks being spent on pitches.
With the growing ‘supply’ of a specialised agencies –
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