Global skincare brand Nivea has unveiled its campaign, “Skin is for glowing confidence, NIVEA is for skin”, alongside the launch of the Luminous630 Even Skin Tone range in Saudi Arabia.
This targeted campaign addresses the unique skincare needs of women in the Kingdom, specifically tackling uneven skin tone and stretch marks.
The skincare range focuses on empowering Saudi women to embrace their confidence by addressing a common concern among the women – uneven skin tone.
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As part of the launch, Nivea also hosted an event for the new range on July 8th, 2024 in Riyadh.
It brought together a gathering of celebrated beauty insiders, influencers like Lojain Omran and Noha Nabil, esteemed celebrities, and international entertainment acts.
The Nivea team kicked off the event by sharing their brand heritage and future vision, culminating in the reveal of the Nivea Body Luminous Even Skin Tone range.
NIVEA MENA Head of Marketing, Alia Lotfy said: “We’re committed to bringing the best in skincare science to Saudi Arabia. Luminous630® illuminates a world of possibilities and empowers women to feel comfortable and confident in their skin.”
Guests were welcomed into a pre-function area filled with interactive activities and mirror art installations.
DJ & Violinist Andre Soueid took the stage after that, electrifying the ambiance even further.
Guests also enjoyed a live stream screening of the “Boulevard Takeover”, capturing the launch’s real-time excitement.
The event also hosted a discussion panel featuring an exchange between skincare expert Dr. Yasmin El Masri and media personality Suha Nowailaty.
Dr. El Masri, a renowned dermatologist, shared valuable skincare insights, while Nowailaty brought her understanding of the multifaceted lives of Saudi women.
The speakers engaged in a dynamic conversation about the importance of feeling confident in your skin and explored the latest trends and approaches to achieving an even skin tone.
Nivea, through the campaign and skin tone range launch, aims to continue to inspire and nurture the growing confidence of Saudi women.
