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FeaturedOpinion

Navigate career shifts through personal branding

Philippe Mathijs shares his discoveries about strategic networking tactics to amplify your professional identity in your career.

Expand your career prospects

In today’s dynamic job market, a strong personal brand is no longer a luxury; it’s a necessity. Just like any brand, your personal brand is all about crafting an identity that differentiates you and highlights what you bring to the table.

This is especially important during career transitions, where a well-defined personal brand can act as a bridge, connecting you to new opportunities while providing a sense of continuity amidst change.

Thankfully, the process of building a powerful personal brand doesn’t have to be done alone. Networking platforms have become invaluable tools, offe


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.